Users will soon have a new feature that enables them to lessen the quantity of AI-made content appearing in their feeds. This step comes as the platform announced that it now features over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale rollout. This advancement aligns with a increase in content created by AI, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing channels on a competing service primarily display content made by AI. A significant portion of this output is considered low-quality AI content, a term for substandard, mass-produced content that is often absurd or bizarre.
Our research shows that many people enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, based on their own choices,” stated a company executive.
Volume and Proportions
The service shared that there are now over a billion videos on its network labeled as artificially created. In total, over 100 million videos are uploaded to the service each day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the level of artificial media they see by using the content preference option in the application and picking AI-made media. Further subjects that can already be modified under the filter include current affairs, clothing, beauty, and choreography.
Platform Guidelines
The platform’s guidelines require content makers to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Additionally, the app will from now on apply an “AI-made” tag to content created with its built-in AI features, or detected by an collaborative effort for identifying artificial media. This measure is designed to deter users from trying to circumvent the tagging system.
Educational Initiatives
The company is additionally establishing a two million dollar awareness program for professionals and organizations to produce educational content about ethical AI use. This initiative will benefit charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, following discussion over intentions to lay off numerous review team members in the UK. TikTok is expected to cut hundreds of positions in its trust and safety team in London, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A senior executive stated that people-led review would remain essential, but AI can protect employees by eliminating the most harmful content ahead of it gets reviewed by staff. TikTok announced a notable drop in shocking and graphic content reviewed by human moderators over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
